Capture Hotel Guest NPS & Loyalty Feedback

Measure guest satisfaction and loyalty with this hotel NPS survey template. Gather actionable insights to improve service and boost repeat stays.

Use This Template Free Preview

Teal theme

formbuilder.ai/f/hotel-guest-experience-net-promoter-score-loyalty-feedback-survey

Hotel Guest Experience Net Promoter Score & Loyalty Feedback Survey

Guest Full Name

· · ·

Email Address

· · ·

Check-in & Check-out Dates

· · ·

Submit

The Hotel Guest Experience Net Promoter Score & Loyalty Feedback Survey is a comprehensive tool designed to help hotels measure guest satisfaction, calculate their NPS, and identify opportunities to enhance the overall stay experience. It captures essential details such as room type, purpose of visit, check-in and check-out dates, and whether the guest is a first-time visitor.

This template is ideal for hotel managers, front desk teams, and hospitality professionals who want actionable data on key touchpoints including room cleanliness, staff friendliness, dining quality, and amenity satisfaction. By combining the classic 0–10 NPS question with targeted service ratings, it gives you a full picture of what guests love and what needs improvement.

Using this form helps hotels build stronger guest relationships, increase loyalty, and drive more positive reviews. Customize it to match your brand, embed it in post-stay emails, or share it via QR code at checkout — all with zero coding required.

3 Pages

19 Questions

~6min To complete

Free No credit card needed

Field types Likert Scale ×5 Dropdown ×2 Single Choice ×2 Multiple Choice ×2 Full Name Email daterange Yes / No NPS Score Star Rating Long Text termsandconditions

Questions in this template

Free template

The exact questions included — customize any of them to fit your needs.

Page 1 Guest & Stay Details 6 questions

Guest & Stay Details

1 Guest Full Name * Full Name

2 Email Address * Email

3 Check-in & Check-out Dates * daterange

4 Room Type * Dropdown

5 Purpose of Stay * Dropdown

6 Is this your first stay with us? * Yes / No

Page 2 Experience Rating & NPS 7 questions

Rate Your Hotel Experience

1 On a scale of 0-10, how likely are you to recommend our hotel to a friend or colleague? * NPS Score

2 The check-in/check-out process was smooth and efficient * Likert Scale

3 The room was clean and well-maintained * Likert Scale

4 Staff were friendly, helpful, and responsive * Likert Scale

5 The dining and food/beverage options met my expectations Likert Scale

6 The hotel amenities (pool, gym, spa, Wi-Fi) were satisfactory Likert Scale

7 Overall satisfaction with your stay * Star Rating

Page 3 Loyalty & Additional Feedback 6 questions

Loyalty & Additional Feedback

1 How likely are you to stay with us again? * Single Choice

2 What did you enjoy most about your stay? Multiple Choice

3 What areas could we improve? Multiple Choice

4 Please share any additional comments, suggestions, or memorable moments from your stay Long Text

5 Would you like to join our loyalty rewards program? Single Choice

6 I consent to the hotel using my feedback to improve guest services and agree to the privacy policy * termsandconditions

How to use this template

Click "Use This Template Free" to open it in the FormBuilder editor. From there you can add, remove, or reorder fields with drag-and-drop, switch themes for instant restyling, add your logo, configure email notifications, and set your success message. When ready, publish with a unique link and start collecting responses immediately.