Beverage Brand Awareness & Market Positioning Survey

Gather consumer insights on beverage brand recognition, perception, and competitive positioning with this ready-to-use survey template.

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Beverage Industry Brand Awareness & Market Positioning Survey

What is your age group?

Gender

Which region do you reside in?

Submit

The Beverage Industry Brand Awareness & Market Positioning Survey is a comprehensive research tool designed to help beverage companies, marketers, and brand strategists understand how consumers perceive their brand in a competitive marketplace. It captures demographic data, consumption habits, and unaided brand recall to reveal where your brand stands in the minds of your target audience.

This template is ideal for marketing teams, product managers, and market research professionals working in the beverage sector—whether in soft drinks, energy drinks, juices, or alcohol. It includes Likert-scale questions on brand trust and values alignment, competitive attribute ratings, and NPS-style recommendation likelihood questions to give you a 360-degree view of brand health.

By using this survey, organizations can benchmark their brand against competitors, identify gaps in awareness, and make data-driven decisions around messaging, packaging, and positioning strategies. Fully customizable and easy to deploy online, it saves hours of survey design time while delivering actionable market intelligence.

3 Pages

18 Questions

~6min To complete

Free No credit card needed

Field types Single Choice ×4 Long Text ×3 Dropdown ×2 Multiple Choice ×2 Likert Scale ×2 ranking picturechoice choicematrix NPS Score Scale Rating

Questions in this template

Free template

The exact questions included — customize any of them to fit your needs.

Page 1 Respondent Profile 6 questions

About You

1 What is your age group? * Single Choice

2 Gender * Single Choice

3 Which region do you reside in? * Dropdown

Beverage Consumption Habits

4 Which types of beverages do you regularly consume? (Select all that apply) * Multiple Choice

5 How often do you purchase beverages outside of home? * Dropdown

6 Where do you most often purchase beverages? * Single Choice

Page 2 Brand Awareness & Perception 6 questions

Brand Recognition

1 When you think of beverages, which brands come to mind first? (List up to 5) * Long Text

2 Which of the following beverage brands are you aware of? (Select all that apply) * Multiple Choice

Brand Perception

3 Rank the following factors by importance when choosing a beverage brand * ranking

4 I trust well-known beverage brands more than newer brands * Likert Scale

5 I am willing to pay more for a beverage brand that aligns with my values (e.g., sustainability, health) * Likert Scale

6 Which packaging style appeals to you most? * picturechoice

Page 3 Market Positioning & Feedback 6 questions

Competitive Positioning

1 Rate each brand on the following attributes * choicematrix

2 How likely are you to recommend your favorite beverage brand to a friend or colleague? * NPS Score

Open Feedback

3 Have you switched your preferred beverage brand in the past 12 months? * Single Choice

4 If yes, what motivated you to switch? If no, what keeps you loyal to your current brand? Long Text

5 What is one thing you wish beverage brands would do differently? Long Text

6 Overall, how satisfied are you with the variety of beverage options available in the market today? * Scale Rating

How to use this template

Click "Use This Template Free" to open it in the FormBuilder editor. From there you can add, remove, or reorder fields with drag-and-drop, switch themes for instant restyling, add your logo, configure email notifications, and set your success message. When ready, publish with a unique link and start collecting responses immediately.