Capture SaaS Customer Loyalty with an NPS Survey

Gauge customer loyalty, satisfaction, and renewal intent for your SaaS product with this ready-to-use NPS survey template.

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SaaS Product Net Promoter Score & Customer Loyalty Survey

Your Full Name

· · ·

Email Address

· · ·

How long have you been using our

Submit

The SaaS Product Net Promoter Score & Customer Loyalty Survey template helps software companies measure how likely customers are to recommend their product, understand what drives loyalty, and identify churn risks before they escalate. With structured NPS scoring, satisfaction ratings, and open-ended questions, you get a complete picture of your customer sentiment in one form.

This template is ideal for SaaS founders, product managers, and customer success teams who want to gather actionable data at scale. Fields covering subscription plan, usage frequency, and renewal likelihood let you segment responses and prioritize improvements that matter most to your highest-value customers.

By combining quantitative NPS scores with qualitative feedback on competitor consideration and unmet needs, this survey empowers you to build a product roadmap grounded in real user insights. Deploy it after key milestones, at renewal time, or on a recurring basis to track how customer loyalty evolves over time.

3 Pages

17 Questions

~6min To complete

Free No credit card needed

Field types Single Choice ×4 Long Text ×4 Dropdown ×2 Full Name Email NPS Score Likert Scale Star Rating Multiple Choice Scale Rating

Questions in this template

Free template

The exact questions included — customize any of them to fit your needs.

Page 1 About You 5 questions

Customer Information

1 Your Full Name Full Name

2 Email Address * Email

3 How long have you been using our product? * Dropdown

4 Which plan are you currently on? * Dropdown

5 How frequently do you use our product? * Single Choice

Page 2 Loyalty & Satisfaction 5 questions

Net Promoter Score

Based on your overall experience, please answer the following questions honestly. Your feedback directly shapes our product roadmap.

1 How likely are you to recommend our product to a colleague or friend? * NPS Score

2 What is the primary reason for the score you gave? * Long Text

Product Satisfaction

3 How satisfied are you with the following aspects? * Likert Scale

4 How would you rate your overall experience with our product? * Star Rating

5 Compared to 6 months ago, has your experience with our product: * Single Choice

Page 3 Loyalty & Future Outlook 7 questions

Customer Loyalty & Feedback

1 How likely are you to renew your subscription? * Single Choice

2 Which factors most influence your loyalty to our product? * Multiple Choice

3 Have you considered switching to a competitor in the past 6 months? * Single Choice

4 If yes, what nearly made you switch? Long Text

5 How well does our product meet your business needs? * Scale Rating

6 What is the one thing we could do to make you a more loyal customer? Long Text

7 Any additional comments or suggestions? Long Text

How to use this template

Click "Use This Template Free" to open it in the FormBuilder editor. From there you can add, remove, or reorder fields with drag-and-drop, switch themes for instant restyling, add your logo, configure email notifications, and set your success message. When ready, publish with a unique link and start collecting responses immediately.