Discover Which EV Brands Drivers Know and Want to Buy

Track EV brand recall, perception, and purchase consideration in one survey. Uncover buyer priorities, budgets, and barriers to adoption.

Use This Template Free Preview

Frost theme

formbuilder.ai/f/electric-vehicle-brand-awareness-purchase-consideration-survey

Electric Vehicle Brand Awareness & Purchase Consideration Survey

When you think of electric vehic

Which of the following brands ha

Where have you seen or heard abo

Submit

This Electric Vehicle Brand Awareness and Purchase Consideration Survey template shows how consumers perceive EV brands and how close they are to making the switch. It opens with unaided brand recall, letting respondents list the brands that come to mind first. It then moves to aided awareness, recent media and advertising touchpoints, overall brand impressions, and the qualities people associate with each manufacturer. A dedicated purchase consideration section captures current vehicle type, likelihood of going fully electric, purchase timeline, budget, consideration set, first-choice brand, and a ranking of the factors that matter most.

The template is built for automakers, EV startups, dealership groups, marketing agencies, and market research teams that need reliable data on the electric vehicle market. It also works well for charging network providers, energy companies, and industry analysts who want to gauge consumer readiness. A short demographic section covers age range, living area, and access to home charging, so you can segment results and spot differences between urban, suburban, and rural drivers.

Use this survey to benchmark your brand against competitors, measure the reach of recent campaigns, and pinpoint the concerns that keep shoppers from going electric. Every question can be customized to match your brand list and research goals. An optional email field lets respondents request a summary of the findings, which helps boost participation. Launch it in minutes, share it via link or embed, and turn raw opinions into actionable insights for product, pricing, and marketing decisions.

3 Pages

18 Questions

~6min To complete

Free No credit card needed

Field types Dropdown ×5 Multiple Choice ×4 choicematrix ×2 Single Choice ×2 Long Text Scale Rating ranking Email termsandconditions

Questions in this template

Free template

The exact questions included — customize any of them to fit your needs.

Page 1 Brand Awareness & Perception 5 questions

Brand Awareness & Perception

1 When you think of electric vehicles, which brands come to mind? Please list them in the order they occur to you. * Long Text

2 Which of the following brands have you heard of as electric vehicle makers? Select all that apply. * Multiple Choice

3 Where have you seen or heard about electric vehicle brands in the past 3 months? Select all that apply. * Multiple Choice

4 What is your overall impression of each of these electric vehicle brands? * choicematrix

5 Which brand do you most associate with each of the following qualities? * choicematrix

Page 2 Purchase Consideration 8 questions

Purchase Consideration

1 What type of vehicle do you currently drive most often? * Dropdown

2 How likely are you to choose a fully electric vehicle as your next car? * Scale Rating

3 When do you plan to buy or lease your next vehicle? * Dropdown

4 What is your approximate budget for your next vehicle? Dropdown

5 Which brands would you seriously consider for your next electric vehicle? Select all that apply. * Multiple Choice

6 Which brand is currently your first choice for an electric vehicle? * Dropdown

7 Rank these factors from most to least important when choosing an electric vehicle * ranking

8 What concerns, if any, might stop you from buying an electric vehicle? Select all that apply. * Multiple Choice

Page 3 About You 5 questions

About You

1 What is your age range? * Dropdown

2 Which best describes the area where you live? * Single Choice

3 Do you have a place to charge an electric vehicle at home, such as a garage, driveway, or dedicated parking space? * Single Choice

4 Email address — if you'd like to receive a summary of the survey findings Email

5 I agree that my responses may be used for market research purposes in accordance with the privacy policy. * termsandconditions

How to use this template

Click "Use This Template Free" to open it in the FormBuilder editor. From there you can add, remove, or reorder fields with drag-and-drop, switch themes for instant restyling, add your logo, configure email notifications, and set your success message. When ready, publish with a unique link and start collecting responses immediately.