Discover Which EV Brands Drivers Know and Want to Buy

Track EV brand recall, perception, and purchase consideration in one survey. Uncover buyer priorities, budgets, and barriers to adoption.

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Frost ערכת עיצוב

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Electric Vehicle Brand Awareness & Purchase Consideration Survey

When you think of electric vehic

Which of the following brands ha

Where have you seen or heard abo

שליחה

This Electric Vehicle Brand Awareness and Purchase Consideration Survey template shows how consumers perceive EV brands and how close they are to making the switch. It opens with unaided brand recall, letting respondents list the brands that come to mind first. It then moves to aided awareness, recent media and advertising touchpoints, overall brand impressions, and the qualities people associate with each manufacturer. A dedicated purchase consideration section captures current vehicle type, likelihood of going fully electric, purchase timeline, budget, consideration set, first-choice brand, and a ranking of the factors that matter most.

The template is built for automakers, EV startups, dealership groups, marketing agencies, and market research teams that need reliable data on the electric vehicle market. It also works well for charging network providers, energy companies, and industry analysts who want to gauge consumer readiness. A short demographic section covers age range, living area, and access to home charging, so you can segment results and spot differences between urban, suburban, and rural drivers.

Use this survey to benchmark your brand against competitors, measure the reach of recent campaigns, and pinpoint the concerns that keep shoppers from going electric. Every question can be customized to match your brand list and research goals. An optional email field lets respondents request a summary of the findings, which helps boost participation. Launch it in minutes, share it via link or embed, and turn raw opinions into actionable insights for product, pricing, and marketing decisions.

3 עמודים

18 שאלות

~6min זמן מילוי

חינם כלול בכל התוכניות

סוגי שדות רשימה נפתחת ×5 בחירה מרובה ×4 choicematrix ×2 בחירה יחידה ×2 טקסט ארוך דירוג בסולם ranking אימייל termsandconditions

השאלות בתבנית

תבנית חינמית

אלה השאלות שכלולות בתבנית — אפשר להתאים כל אחת מהן לצרכים שלכם.

עמוד 1 Brand Awareness & Perception 5 שאלות

Brand Awareness & Perception

1 When you think of electric vehicles, which brands come to mind? Please list them in the order they occur to you. * טקסט ארוך

2 Which of the following brands have you heard of as electric vehicle makers? Select all that apply. * בחירה מרובה

3 Where have you seen or heard about electric vehicle brands in the past 3 months? Select all that apply. * בחירה מרובה

4 What is your overall impression of each of these electric vehicle brands? * choicematrix

5 Which brand do you most associate with each of the following qualities? * choicematrix

עמוד 2 Purchase Consideration 8 שאלות

Purchase Consideration

1 What type of vehicle do you currently drive most often? * רשימה נפתחת

2 How likely are you to choose a fully electric vehicle as your next car? * דירוג בסולם

3 When do you plan to buy or lease your next vehicle? * רשימה נפתחת

4 What is your approximate budget for your next vehicle? רשימה נפתחת

5 Which brands would you seriously consider for your next electric vehicle? Select all that apply. * בחירה מרובה

6 Which brand is currently your first choice for an electric vehicle? * רשימה נפתחת

7 Rank these factors from most to least important when choosing an electric vehicle * ranking

8 What concerns, if any, might stop you from buying an electric vehicle? Select all that apply. * בחירה מרובה

עמוד 3 About You 5 שאלות

About You

1 What is your age range? * רשימה נפתחת

2 Which best describes the area where you live? * בחירה יחידה

3 Do you have a place to charge an electric vehicle at home, such as a garage, driveway, or dedicated parking space? * בחירה יחידה

4 Email address — if you'd like to receive a summary of the survey findings אימייל

5 I agree that my responses may be used for market research purposes in accordance with the privacy policy. * termsandconditions

איך משתמשים בתבנית

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