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Product Research Survey · Popular

Test New Product Ideas with Consumer Feedback

Validate new product concepts with real consumer insights on appeal, uniqueness, feature preferences, and purchase intent before going to market.

Use This Template Free Preview

Terra theme

formbuilder.ai/f/new-product-concept-testing-consumer-preference-survey

New Product Concept Testing & Consumer Preference Survey

Full Name

· · ·

Email Address

· · ·

Age Group

Submit

The New Product Concept Testing & Consumer Preference Survey template helps product teams, marketers, and researchers gather structured feedback from target consumers before investing in full-scale production. By capturing respondent demographics alongside detailed reactions to a product concept, you can make confident, data-driven decisions early in the development cycle.

This template is ideal for brand managers, UX researchers, entrepreneurs, and marketing agencies looking to validate ideas quickly. It walks respondents through a clear concept overview—including visuals, descriptions, and pricing—then measures initial appeal, perceived uniqueness, personal relevance, and purchase intent. Feature ranking and packaging preference questions add an extra layer of actionable insight.

With this ready-to-use form, you can eliminate guesswork, reduce launch risk, and align your product roadmap with genuine consumer demand. Customize the concept placeholders, add your own visuals, and start collecting responses in minutes—no coding required.

4 Pages

23 Questions

~8min To complete

Free No credit card needed

Field types Single Choice ×4 Dropdown ×3 Likert Scale ×3 Long Text ×2 Full Name Email Image Upload richtext ranking choicematrix picturechoice NPS Score Multiple Choice Range Slider termsandconditions

Questions in this template

Free template

The exact questions included — customize any of them to fit your needs.

Page 1 About You 6 questions

Respondent Profile

1 Full Name Full Name

2 Email Address Email

3 Age Group * Dropdown

4 Gender * Single Choice

5 Household Income Range Dropdown

6 How often do you purchase products in this category? * Dropdown

Page 2 Product Concept Evaluation 6 questions

Product Concept Overview

Please review the product concept below carefully before answering the following questions. Consider the product's features, design, and intended use.

1 Product Concept Visual Image Upload

2 Concept Description — This new product is designed to [concept placeholder]. It features [key features placeholder] and is intended for [target audience placeholder]. The estimated retail price is [price placeholder]. richtext

Your Initial Reaction

3 How appealing is this product concept to you? * Likert Scale

4 How unique or different does this concept feel compared to existing products? * Likert Scale

5 How relevant is this product to your personal needs? * Likert Scale

6 Would you consider purchasing this product at the suggested price? * Single Choice

Page 3 Feature Preferences & Comparison 5 questions

Feature Importance & Preferences

1 Rank the following product features from most to least important to you * ranking

2 Rate how well this concept delivers on each attribute * choicematrix

3 Which packaging design do you prefer? * picturechoice

4 Compared to similar products you currently use, this concept is: * Single Choice

5 How likely are you to recommend this product to a friend or colleague? * NPS Score

Page 4 Final Thoughts & Feedback 6 questions

Open Feedback

1 What do you like most about this product concept? Long Text

2 What concerns or improvements would you suggest? Long Text

3 Where would you expect to find this product? Multiple Choice

4 What is the maximum price you would pay for this product? ($) * Range Slider

5 Would you be willing to participate in a follow-up study or product trial? Single Choice

6 I consent to my responses being used for product research purposes. * termsandconditions

How to use this template

Click "Use This Template Free" to open it in the FormBuilder editor. From there you can add, remove, or reorder fields with drag-and-drop, switch themes for instant restyling, add your logo, configure email notifications, and set your success message. When ready, publish with a unique link and start collecting responses immediately.