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AI Insights

Your forms, reviewed by AI

AI Insights reads your form the way a conversion expert would — and your responses the way an analyst would. Then it tells you exactly what to improve, in plain language.

Included on every plan · Uses AI credits · Built in, no add-ons
Form Insights
Submission Insights
High
Shorten page 2. Eleven fields on one page correlates with your biggest drop-off point — split it or cut optional fields.
Medium
Reword the budget question. An open text field gets vague answers — a range dropdown will be easier to analyze.
Medium
Move the email field earlier. Asking after the long section costs you partial leads.
Lead Capture Form — 1,240 responses analyzed just now

How AI Insights works

Three steps from raw form data to a concrete improvement plan.

Pick a form

Choose any form in your workspace and run an analysis — on its structure, on its submissions, or both.

AI analyzes it

The AI reviews field order, question wording, page flow, and response patterns across your submission data.

Get recommendations

You receive specific, prioritized suggestions — not charts to interpret, but changes to make.

Two kinds of analysis

AI Insights looks at both sides of your form: how it asks, and what people answer.

Form Insights

A structural review of the form itself — before or after you publish.

  • Field order and page flow improvements
  • Question wording and clarity suggestions
  • Weak or redundant fields that hurt completion
  • Design and layout recommendations

Submission Insights

An analyst pass over your response data — patterns you would miss by scrolling.

  • Trends across responses over time
  • Anomalies and outliers flagged automatically
  • Patterns in how different groups answer
  • Actionable summaries of open-text answers

Recommendations you can act on

The output is not a dashboard to decipher — it is a prioritized list of specific changes, with the reasoning behind each one.

Specific, not generic

Each suggestion names the exact field, page, or question it applies to.

Prioritized by impact

High-impact issues come first, so you know where to start.

Completion-rate focused

Recommendations target the metric that matters: more finished submissions.

History saved

Every run is stored, so you can compare insights before and after changes.

Insight history
Customer Feedback Survey Form today
Job Application Form Submissions yesterday
Event Registration Submissions 3 days ago
Product Order Form Form last week

Who uses AI Insights

Anyone with a form that matters — and a completion rate they want higher.

Marketing

Optimize lead forms

Find the fields that scare leads away and the questions that produce unusable answers.

HR

Improve application forms

Spot where candidates abandon long applications and which questions confuse them.

Education

Analyze quiz patterns

See which questions everyone fails, where answers cluster, and what that says about the test.

Customer Success

Mine survey responses

Turn hundreds of open-text survey answers into themes, trends, and action items.

Frequently asked questions

What does AI Insights actually do?
It runs AI analysis on a form you choose. Form Insights reviews the form's structure — field order, wording, page flow — and suggests improvements. Submission Insights analyzes your response data for trends, anomalies, and patterns. Both return specific, prioritized recommendations in plain language.
How do credits work?
Every plan includes a monthly allowance of AI credits (300 on Starter, 600 on Pro, 1,500 on Premium) shared across all AI features. Running an insight analysis deducts a small fixed number of credits. Your allowance refreshes every billing cycle.
Is my form data safe?
Your data is processed securely to generate the analysis, and the results are stored in your workspace where only your team can see them. Insights respect the same workspace permissions as the rest of your account.
How accurate are the recommendations?
Recommendations are AI-generated suggestions based on your actual form structure and response data — they are a strong starting point, not commands. Review each one and apply what fits your goals; the reasoning shown with each suggestion helps you judge.
Which plans include AI Insights?
All of them. AI Insights is built into every FormBuilder plan and uses your plan's monthly AI credit allowance — there is no separate add-on to buy.
How often should I run an analysis?
Run Form Insights when you build or significantly change a form, and Submission Insights once you have collected a meaningful batch of new responses. Past runs are saved in your history, so you can compare results after making changes.

Let AI review your forms

Run your first analysis in minutes — AI Insights is already in your dashboard, on every plan.

Start Free Trial