Discover Why Pet Owners Choose Premium Pet Food Brands

A ready-to-use survey that captures unaided brand recall, perception, and NPS, plus the factors pet owners weigh when buying premium pet food.

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Premium Pet Food Brand Awareness & Purchase Decision Factors Survey

Which pets do you currently have

Who mainly chooses and buys pet

What types of food do you curren

שליחה

This premium pet food brand awareness survey template is a ready-made questionnaire for understanding how pet owners discover, evaluate, and choose premium pet food. It is organized into three clear sections covering feeding habits, brand awareness and perception, and purchase decision factors. Respondents first share which pets they have, who buys the food, what they feed, and any special dietary or health needs. They then name the premium brands that come to mind unprompted, giving you a true measure of unaided brand recall before any brand names are shown.

Built for pet food manufacturers, brand managers, marketing agencies, pet retailers, and market researchers, the survey goes deeper by measuring familiarity with specific premium brands, where people have seen or heard about them in the past six months, and how respondents rate their most-purchased brand across several attributes. A likelihood-to-recommend question captures Net Promoter Score, while a ranking question reveals which factors matter most when choosing pet food. Questions on primary purchase channel, monthly spend, incentives to try a new brand, age range, and household income let you segment results and build detailed customer profiles.

Starting with this template saves hours of survey design, and its logical flow from behavior to awareness to purchase drivers helps reduce bias in responses. An email field linked to a thank-you giveaway encourages more people to complete the survey. Customize the brand list, rating attributes, and ranking factors to fit your market, then share it via link or email, or embed it on your website to start collecting actionable insights for product development, positioning, and marketing campaigns.

3 עמודים

18 שאלות

~6min זמן מילוי

חינם כלול בכל התוכניות

סוגי שדות בחירה מרובה ×5 רשימה נפתחת ×4 choicematrix ×2 בחירה יחידה טקסט ארוך ציון NPS ranking currency אימייל termsandconditions

השאלות בתבנית

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עמוד 1 Your Pets & Feeding Habits 5 שאלות

Your Pets & Feeding Habits

1 Which pets do you currently have? (Select all that apply) * בחירה מרובה

2 Who mainly chooses and buys pet food in your household? * בחירה יחידה

3 What types of food do you currently feed your pet(s)? (Select all that apply) * בחירה מרובה

4 Do any of your pets have special dietary or health needs? (Select all that apply) * בחירה מרובה

5 Without looking anything up, which premium pet food brands come to mind first? List as many as you can (or type None). * טקסט ארוך

עמוד 2 Brand Awareness & Perception 5 שאלות

Brand Awareness & Perception

1 How familiar are you with each of these premium pet food brands? * choicematrix

2 Where have you seen or heard about premium pet food brands in the past 6 months? (Select all that apply) * בחירה מרובה

3 Which pet food brand do you buy most often? * רשימה נפתחת

4 How would you rate the brand you buy most often on the following? * choicematrix

5 How likely are you to recommend the brand you buy most often to a friend or fellow pet owner? * ציון NPS

עמוד 3 Purchase Decision Factors & About You 8 שאלות

Purchase Decision Factors & About You

1 Rank these factors from most to least important when choosing pet food * ranking

2 Where do you buy pet food most often? * רשימה נפתחת

3 Approximately how much do you spend on pet food each month? * currency

4 What would encourage you to try a new premium pet food brand? (Select all that apply) * בחירה מרובה

5 What is your age range? * רשימה נפתחת

6 What is your approximate annual household income? רשימה נפתחת

7 Email address (to be entered into our thank-you giveaway) אימייל

8 I consent to my responses being used for market research purposes. Answers are analyzed in aggregate, and my email (if provided) will only be used to contact me about the giveaway. * termsandconditions

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