Price Your Meal Kit Right and Build Menus Customers Love

This meal kit subscription survey template helps you discover what customers are willing to pay and what they actually want to eat. It begins with household questions about how many people respondents cook for, how many dinners they would order each week, income, past subscriptions, services tried, and biggest concerns. The pricing section uses the proven Van Westendorp Price Sensitivity Meter. It asks at what price per serving a kit feels too cheap, a bargain, getting expensive, or too expensive. It also covers maximum weekly spend, ranked decision factors, and the offers most likely to convert. A final section captures favorite cuisines, preferred proteins, and dietary preferences or restrictions.

It is ideal for meal kit startups, established delivery brands, grocery retailers, food entrepreneurs, product managers, and market researchers who need reliable consumer data before setting prices, testing promotions, or planning weekly menus. Every question is written in clear, friendly language, so it works equally well for current subscribers, lapsed customers, and people who have never tried a meal kit.

Use the results to pinpoint an acceptable price range per serving, benchmark against competitors, design offers that win new and lapsed subscribers, and reduce churn by addressing common objections. The template is fully customizable, so you can add your own competitors, adjust answer options, or apply your branding in minutes. Share it by link, email, or website embed, then analyze responses to launch pricing and menus with confidence.